CULTURAL CONSULTANCY
When Amazon launched in Sweden, the company’s new website for that country proudly displayed the Argentinian flag, rather than the Swedish. Users quickly found out several more issues, including many incorrect machine translations in product descriptions. So, even the biggest companies can make massive blunders when they’re out of their comfort zone. We’re here to make sure that, when you expand your business to Portugal, the process will be smooth.
OUR EXPERTISE
We’re here to provide guidance on cultural issues to individuals, organizations or businesses operating in multicultural environments or engaging with diverse audiences. Our cultural consultants will help you navigate and understand cultural nuances, norms, values and practices to facilitate effective communication.
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What can I expect from your cultural consultancy services?
Key aspects of our cultural consultancy services include:
- Cross-Cultural Understanding: We have a strong command of Lusophone and Anglophone cultures, including their histories, traditions, languages, social structures and belief systems. We’ll help you interpret and navigate cultural differences (and similarities).
- Advice on Cultural Sensitivity: We advise on cultural sensitivity and etiquette, helping clients avoid misunderstandings, cultural faux pas or unintentional offense.
- Business and Communication Strategies: We’ll assist you in developing culturally appropriate business strategies and marketing campaigns tailored to specific target markets.
- Market Research and Localization: On request, we conduct cultural market research to help you understand consumer preferences, behaviors and purchasing habits in different cultural contexts. We provide insights for product localization, branding strategies and market-entry decisions.
- At Swell Word, we specialize in bridging the gap between European Portuguese and English with unparalleled precision and creativity. We’ll take your business to the stars.
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